Sheryl Sorrentino

Showing Tag: "promotion" (Show all posts)

Self-Promotion for Chumps and Hos

Posted by Sheryl Sorrentino on Wednesday, July 24, 2013,

Times may be tough, but it’s a great time to be in the self-publishing business. That is, if you happen to sell some variant of snake oil meant to transform an unknown writer into a best-selling author. Book ads. Virtual tours. Paid Tweetingthe possibilities are endless. The only catch is, these marketing devices can only deliver on one promise: To keep our fantasies alive while quickly emptying our wallets.


If this sounds a little like prostitution, there are definitely parallels b...

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“Make It ‘Til You Fake It”

Posted by Sheryl Sorrentino on Friday, May 10, 2013,

You read that correctly. I hate self-promotion, and I especially loathe that stupid saying, “Fake it until you make it.” Who came up with this, anyway? “Fake” is the antithesis of everything I strive to be, namely authentic, genuine, and real. As far as I am concerned, you gotta get the goods before you can put up a “For Sale” sign.

Besides which, while you’re so busy “faking it,” how are you going to learn what you need to know to offer something of value? That comes from b...

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Sheryl Sorrentino: Real Fiction for Real Women™

Sheryl Sorrentino is a practicing attorney by day who unexpectedly discovered her passion for writing after learning of a long-deceased half-brother in 2007. She is the author of five novels (Later With Myself: The Misadventures of Millie Moskowitz; An Unexpected Exile; The Floater; Stage Daughter and Stop & Frisk) with a sixth (Smarter Than That) slated for release Spring of 2017. She lives with her husband and teenage daughter in the San Francisco Bay Area. You can learn more about Sheryl Sorrentino by visiting her Facebook page at!/pages/Sheryl-Sorrentino/249323025094995. Follow Sheryl on Twitter at @SherylSorrentin.