Sheryl Sorrentino

Showing Tag: "marketing" (Show all posts)

“Make It ‘Til You Fake It”

Posted by Sheryl Sorrentino on Friday, May 10, 2013,

You read that correctly. I hate self-promotion, and I especially loathe that stupid saying, “Fake it until you make it.” Who came up with this, anyway? “Fake” is the antithesis of everything I strive to be, namely authentic, genuine, and real. As far as I am concerned, you gotta get the goods before you can put up a “For Sale” sign.

Besides which, while you’re so busy “faking it,” how are you going to learn what you need to know to offer something of value? That comes from b...

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What the Self-Publishing World Needs

Posted by Sheryl Sorrentino on Saturday, October 27, 2012,

I came across this article in HuffPost Books yesterday while perusing Facebook (thank you, Glenda Bixler, for posting!): "Are Self-Publishing Authors Killing the Publishing Industry?" Its author, Melissa Foster, argues that we self-published types are “devaluing the written word” by selling our books so cheaply ($.99 to free as e-books), relying on “gimmicks” to gain sales, and having “mismanaged expectations.”

Allow me to offer the self-p...

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The Vulnerable Side of a Writer's Life

Posted by Sheryl Sorrentino on Friday, September 7, 2012,
Okay, The Floater has been out for over a month, and I am into full marketing (ahem, hawking) mode. I hired a publicist to run a two-week media campaign, and I’ve gotten several “nibbles.” (And you’d be amazed just how thrilling it is to get any expression of interest from an online newspaper, blogger or review site—even if it means giving books away for free! You’d think I was actually generating sales!) I feel like a job applicant who emailed her resume to over a thousand people...
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Sheryl Sorrentino: Real Fiction for Real Women™

Sheryl Sorrentino is a practicing attorney by day who unexpectedly discovered her passion for writing after learning of a long-deceased half-brother in 2007. She is the author of five novels (Later With Myself: The Misadventures of Millie Moskowitz; An Unexpected Exile; The Floater; Stage Daughter and Stop & Frisk) with a sixth (Smarter Than That) slated for release Spring of 2017. She lives with her husband and teenage daughter in the San Francisco Bay Area. You can learn more about Sheryl Sorrentino by visiting her Facebook page at!/pages/Sheryl-Sorrentino/249323025094995. Follow Sheryl on Twitter at @SherylSorrentin.