Times may be tough, but it’s a great time to be in the self-publishing business. That is, if you happen to sell some variant of snake oil meant to transform an unknown writer into a best-selling author. Book ads. Virtual tours. Paid Tweetingthe possibilities are endless. The only catch is, these marketing devices can only deliver on one promise: To keep our fantasies alive while quickly emptying our wallets.

 

If this sounds a little like prostitution, there are definitely parallels b...


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