Many people don’t realize that authors solicit reviews from readers, or that finding willing reviewers to generate “buzz” is no small feat; it takes time, research, and courage. Of course, there’s always friends and family, but they quickly tire of our requests, and it can be extremely awkward for both parties when they don’t happen to like our work. But make no mistake—when you see only five-star reviews on Amazon and Goodreads, you should rightly suspect that they came primari...


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