You read that correctly. I hate self-promotion, and I especially loathe that stupid saying, “Fake it until you make it.” Who came up with this, anyway? “Fake” is the antithesis of everything I strive to be, namely authentic, genuine, and real. As far as I am concerned, you gotta get the goods before you can put up a “For Sale” sign.

Besides which, while you’re so busy “faking it,” how are you going to learn what you need to know to offer something of value? That comes from b...


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